Floria González was born in Monterrey on July 20th, 1980. She moved to Acuña Coahuila in 1983, before moving to Mexico City at 16 where she currently lives and works.

Through fiction, her work captures alternate realities of the psyche by  creating a universe of characters and settings. Using photography, video, installation, performance and painting, Floria maintains a constant dialogue between fantasy and imagination, evoking a set of forms that reconstruct her own identity through her memories and experiences.

She is the creator and director of Floto Studio where she has directed music videos and documentaries for artists such as Leonel García, Natalia Lafourcade, Torreblanca, Kaay, Sofi Mayen, Jazmín Solar, Sabino, Alondra de  la Parra and Chula de Clown. She has also collaborated with artists such as Matisse, Francisca Valenzuela, Alek Syntek, Reik, Kevin Johansen, and Jorge Drexler. She has made concert visuals for Leonel Garcia, Natalia Lafourcade, Carla Morrison and Paty Cantú.

She has participated in exhibitions in places including Mexico City, Monterrey, New York, Austin, Los Angeles, Miami, Bolivia, Chile, Argentina, Colombia, Berlin, Italy, Hong Kong, London, and Singapore.


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